Become a Sponsor

Become a part of the oldest and most well attended free balloon race in North America.

It is through the generous participation of our sponsors that we are able to keep this event completely free to the public and contribute to the continued beautification of Forest Park. The Great Forest Park Balloon Race presented by PNC is celebrating its 47th year and is the premier fall festival in the St. Louis area as well as the largest sporting event in Missouri. Over 155,000 spectators will be on hand over the course of two days to get an up close look at the beauty of 70 hot air balloons. A sponsorship, depending on the level, provides these great opportunities:  
  • A Balloon entry in the 47th annual Great Forest Park Balloon Race presented by PNC, to include a ride for at least one passenger of your choosing, Saturday, September 21. (Balloon, pilot, & crew provided by The Great Forest Park Balloon Race presented by PNC or through a Corporate Balloon Program)
  • Promote your brand with a dedicated 28x16ft envelope banner on the balloon – 155,000 spectators viewing your sponsored balloon at the Glow, the Race, and thousands more seeing your balloon cross the City of St. Louis
  • Balloon participation in the Balloon Glow, Friday evening, September 20 Participation in the Photo Contest on Saturday afternoon, September 21
  • Advertising space in the official Balloon Race program On-field announcements to include the ad copy of your choice
  • Participation on the Race Website, with over 500,000 annual hits.Tent space on the Midway/entertainment and exhibit area, for sampling; distributing sponsor information, materials, or giveways; and audience interaction
  • Numerous mentions through our media outlets (Fox 2, KPLR 11, KMOX Radio,, Wehrenberg Theatres)
  • Tickets to Race Sponsored parties, activities, VIP field access, sponsor on-field identification, and VIP parking passes
  • Logo on Official Program Cover & Office Race Poster Dedicated Hospitality tents with food and beverage catering, allowing sponsors to:
    • Entertain your valued clients and vendors in a unique way
    • Show appreciation to your staff & create team building opportunities
    • Spend an incredible day in the park with your family and friends
  • Exclusive association with specific events (Balloon Glow, Photo Contest, Fireworks Display, Skydiving Performance, etc.)
  • Category/industry exclusivity available
We have a number of different sponsorship levels to suit a variety of needs and interests. We are happy to customize your sponsorship to make it perfect in every detail. Our on-going rule is “If we can do it for you, and it is safe, we will. Just ask!”


Major Contributing Sponsors offer tremendous support and services to the event and receive incredible exposure through our media outlets before and during the race. Two balloon entries in both the glow and race are provided as well as dedicated hospitality tents to host employees, clients, family and friends. Full page program ads and significant on field announcements ensures the most exposure. This a premium level sponsorship and is therefore on a first come first serve basis to a limited number of sponsors.


Contributing Sponsors receive excellent exposure throughout the weekend without the investment of a major contributing sponsorship. You receive a single balloon entry in both the race and glow as well as dedicated passenger space. Significant media coverage and advertising space in the Office Program are also provided. Dedicated sponsor hospitality tents are also available for


Does your company have an existing hot-air balloon program? This sponsorship is tailored for corporations who want to become involved with the event and promote a specific product or company. Corporate Sponsorships give companies an opportunity to get noticed.


Does your company only want a single balloon entry in the glow and race with room for a single passenger? A General Sponsorship gets you a balloon, pilot, and crew for the race with the opportunity to displace a 28x16ft banner on the envelop. VIP field access passes and parking passes are also provided along with on field announcements and coverage in the office Race Program.


This sponsorship is for those who want to have a great weekend of flying and socializing. Created specifically to allow families, friends and non-profit groups to enjoy a taste of the event, this level includes a ride for one person during the Balloon Race.


Is your business simply interested in reaching out to the 155,000+ spectators that attend the race and glow? An Exhibiting sponsorship provides the opportunity to distribute product, offer samples, and engage with the demographically diverse group of attendees. Prime locations on the midway and entertainment area ensure maximum exposure. If you are interested in becoming a sponsor of The Great Forest Park Balloon Race presented by PNC, please call (314) 993-2901 or click here to contact us. Help ensure the future of one of the most beloved St. Louis traditions. Don’t miss this opportunity!

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